The World Gold Council’s immersive experience combines gold’s history, investment performance and virtual jewellery trials to engage Gen Z, encourage lifestyle-led purchases and create new opportunities for jewellery retailers. Preeti Kulkarni finds out how the initiative aims to reshape the way younger consumers perceive gold jewellery.

The jewellery retailer has introduced a mobile-first website with video-led product discovery, swipe-based browsing, augmented reality try-on and a two-step checkout for existing customers.

Backed by Rosy Blue and Kashikey, QWEEN has opened a 4,500 sq. ft. store in Noida featuring persona-led shopping, natural gemstones and diamonds, and technology-enabled jewellery discovery.

Indian jewellers are banking on advance bookings, price-protection schemes and wedding demand to boost Dhanteras sales as recent gold price corrections encourage consumers to secure rates ahead of the festival.

Nakshathra Gold & Diamonds has appointed actor Mammootty as its global brand ambassador as the retailer plans to expand its presence across India and international markets.

Your most loyal customers probably visit you only twice a year. That one fact should change how independent jewellers think about growth, says Arpit Kala.

Joyalukkas opened Jewel of Joy at Dubai Gold District on October 18, adding a 25,000-square-foot retail destination featuring gold, bridal jewellery, diamonds and precious gemstones.

PNG Jewellers has launched a new television and digital campaign featuring brand ambassadors Madhuri Dixit and Ranbir Kapoor, targeting consumers during the festive and wedding season.

Aisshpra Gems & Jewels is hosting its third jewellery exhibition in Gorakhpur from October 16 to 18, showcasing a new diamond bridal collection featuring seven designs based on a 9-in-1 styling concept.

KISNA Diamond & Gold Jewellery has opened a 4,056 sq. ft. showroom in Bhubaneswar with an investment of approximately Rs 24 crore, taking its India network to 171 outlets.

The family behind GVK Group, Sanjay and Pinky Reddy, is set to enter the high-jewellery space with a boutique-led model focused on curated collections, design identity and exclusivity, with Mumbai identified as the first location.

Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador as the century-old retailer seeks to expand its national presence and connect with younger jewellery consumers.

Gold jewellery demand rebounded in June as prices corrected, with sales at Delhi’s Dariba Kalan rising 20% and organised jewellers reporting strong revenue growth during the quarGold jewellery demand, gold prices, jewellery retail, Dariba Kalan, Kalyan Jewellers, Titan, Senco Gold, Indian jewellery market, gold price correction, festive demand

Salem’s silver anklet manufacturers are reporting a sharp fall in festive orders despite easing silver prices, affecting production and employment across the manufacturing cluster.